Women's Empowerment Through Employment

Program Details & Highlights
Program Description

In Tibetan culture, while gender roles may not be as rigid as those in other parts of Asia, there are still deeply held ideas regarding the spheres of activity appropriate for men and women. One prominent concern for the many “left-behind” children in the village is that they are more likely to develop depression or anxiety because their parents leave for work for long periods of time. Yakma is a social enterprise which not only supports women to earn money but also helps them to stay close with their families and reduce gender inequalities.

Keru team will travel to Daiqian Village to interview local Tibetan women and conduct analytical research. As a result, the team will create an Awareness Campaign focusing on Tibetan women empowerment and devising a Marketing Strategy Plan that supports Yakma branding.
Local Partner 

YAKMA Handmade Natural Cosmetic Company creates opportunities for disadvantaged Tibetan village woman. The purpose of our social enterprise is to empower Tibetan women and improve their self-confidence, skills, employment prospects and quality of life. Women in these remote areas have limited opportunities to pursue career opportunities beyond the traditional role of housewife. Once the revenue is more sustainable, a portion of business revenue will be allocated on community development projects such as running women's health and wellbeing trainings, employment training programs and Tibetan culture preservation projects. Yakma can empower women by helping them to develop skills and knowledge in order to equally participate in a growing market economy. It may improve the real living conditions and opportunities for Tibetans in the 21st century by using modern collaboration for greater economic and culture participation.
Content Expert
Cecilia Chen

She has two bachelor degrees of Fashion Marketing & Management from London College of Fashion and Northumbria University in UK. Has passion for fashion and lifestyle products. Worked with multiple luxury E-commerce marketplaces, food and beverage industry, including ELLE and MyMM ( backed up by The Wharf (Holdings) Limited and for more than 5 years. Worked closely with more than 60 international brands and new brands to drive target audiences, increase brand awareness, build long term partners and grow revenue in the great China.

Currently, Cecilia is serving education industry and sharing her many years of experience with students. Cecilia is committed to helping students better understand the Chinese market.
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