From Fast Fashion to Sustainable Fashion

Program Details & Highlights
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Program Description 

Sustainable fashion industry is one that must operate in ways that can continue working for years and decades to come. Unfortunately, this is not true of today’s dominant ‘fast fashion,’ meaning wearing clothes only several times before throwing them out or moving on to newer and trendier cheap clothes. The fast fashion cycle is far from sustainable because it depletes the Earth’s natural resources at exponential rates, exploits workers around the world, and results in an overwhelming amount of waste.

The Keru Research Team will find ways to create sustainable ecosystems that can raise awareness and reduce the impact of environment by promoting sustainable designed clothing. Students will have the opportunity to showcase their work during an exhibition or sale and up-cycle new sustainable fashion.
Local Partner 

The Keru Research Team functions as a data-driven think tank for solutions and insights to development issues. Based on partnerships with governments, non-profits, social enterprises and other community actors, our research team is active in rural China and Southeast Asia, and focuses on a wide range of topics related to the UN sustainable development goals. Our outputs include research papers, concept notes, innovative solution proposals, and white papers.
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Student’s Involvement
Michael | Grade 12 | Beijing

During the program, Michael and his teammates started a sustainable fashion brand centered around inclusivity. During the program, he learned about the lack of standardization for sustainable fashion. Specifically, how there is no official government policy defining sustainable fashion companies. Aside from learning about marketing and design, Michael also made lifelong connections. One of his most memorable moments included making a friend from a different part of the country.
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Content Expert
Cecilia Chen

She has two bachelor degrees of Fashion Marketing & Management from London College of Fashion and Northumbria University in UK. Has passion for fashion and lifestyle products. Worked with multiple luxury E-commerce marketplaces, food and beverage industry, including ELLE and MyMM ( backed up by The Wharf (Holdings) Limited and for more than 5 years. Worked closely with more than 60 international brands and new brands to drive target audiences, increase brand awareness, build long term partners and grow revenue in the great China.

Currently, Cecilia is serving education industry and sharing her many years of experience with students. Cecilia is committed to helping students better understand the Chinese market.
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