Eelite was founded by Becky Lin, a young and ambitious professional consultant-turned entrepreneur. Born in China, Becky attended college in the United States and built a professional skill set in business consulting in New York. Her time in America also gave her deep insight into the mechanics of America's mature consumer market. Inspired to contribute to her home country’s development, she returned to China and started a company to transform her family business of eels into a domestic consumer brand. Eelite is dedicated to delivering the values of transparency, quality and safety through their food to China. They are an emerging presence in Shanghai and other metropolitan areas in China.