ELIMINATING RURAL POVERTY

ECONOMIC DEVELOPMENT & BUSINESS

ELIMINATING RURAL POVERTY

ECONOMIC DEVELOPMENT & BUSINESS
In Tibetan culture, while gender roles may not be as rigid as those in other parts of Asia, there are still deeply held ideas regarding the spheres of activity appropriate for men and women. Generally speaking, women are responsible for most household labor and chores, while men are responsible for taking care of the business side of things. 

Many women move to bigger Chinese cities in pursuit of better opportunities and  often end up taking low-skilled, heavy labor or hospitality work. These migrant parents leave their children and families behind when relocating for work, fueling the rise of “left-behind” children in rural villages.

Yakma is a social enterprise which supports women by providing fair employment that allows them to stay close to their families. Through their work, Yakma hopes to reduce gender inequalities in Tibetan culture and increase overall economic prosperity in their region.
Yakma logo

Tibetan Soap Social Entrepreneurship
Yakma

Yakma's business produces healthy, non-toxic natural soaps and other cosmetics while providing fair employment for Tibetan women. Yakma's primary production site is located in Dechen Village, Huarui Tibetan Autonomous County. 
In Tibetan culture, while gender roles may not be as rigid as those in other parts of Asia, there are still deeply held ideas regarding the spheres of activity appropriate for men and women. Generally speaking, women are responsible for most household labor and chores, while men are responsible for taking care of the business side of things. 

Many women move to bigger Chinese cities in pursuit of better opportunities and  often end up taking low-skilled, heavy labor or hospitality work. These migrant parents leave their children and families behind when relocating for work, fueling the rise of “left-behind” children in rural villages.

Yakma is a social enterprise which supports women by providing fair employment that allows them to stay close to their families. Through their work, Yakma hopes to reduce gender inequalities in Tibetan culture and increase overall economic prosperity in their region.
PROGRAM DATES
2020.01.31-2020.02.09
GROUP SIZE
15 MAX
DURATION
10 DAYS
PROGRAM DATES
2020.01.31-2020.02.09
GROUP SIZE
15 MAX
DURATION
10 DAYS
PROGRAM OBJECTIVES

  • Develop and propose an effective marketing strategy and brand strategy 

  • Collaborate with team members to develop proposal and strategy

  • Create and design a new soap packaging design for Yakma that aligns with Yakma's social mission and values 

  • Develop your ability to work in diverse teams 
  • Broaden your understanding of the challenges facing gender equality and women’s rights
  • Develop your field research, marketing and group presentation skills

  • Students should display a passion for women's empowerment and reducing inequality
  • Students should display interest or knowledge in design, packaging and marketing
  • No prior experience necessary.
  • Recommendation Letter 
  • Completion Certificate
  • Consultation Presentation
  • Mentor Evaluation
PROGRAM OBJECTIVES

  • Develop and propose an effective marketing strategy and brand strategy 

  • Collaborate with team members to develop proposal and strategy

  • Create and design a new soap packaging design for Yakma that aligns with Yakma's social mission and values 

  • Develop your ability to work in diverse teams 
  • Broaden your understanding of the challenges facing gender equality and women’s rights
  • Develop your field research, marketing and group presentation skills

  • Students should display a passion for women's empowerment and reducing inequality
  • Students should display interest or knowledge in design, packaging and marketing
  • No prior experience necessary.
  • Recommendation Letter 
  • Completion Certificate
  • Consultation Presentation
  • Mentor Evaluation