Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who were in search of 'authenticity' in rapidly developing China. In order to find a way to help the local people, Laojia is developing an organic rice program.
One of the biggest challenges is to identify the right market for organic rice and knowing how to communicate effectively to targeted customers. Laojia will work with a Keru team to design and execute a
marketing campaign to promote organic rice.
Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who
were in search of 'authenticity' in rapidly developing China. Inspired by the beauty and authenticity that rural China has to offer in terms of heritage,
nature, food and people, they decided to move to the countryside. Laojia
hopes to continue creating positive experiences and promote sustainable developments for the local community.
Noah earned a B.A. in economics and political science from Columbia University. Noah has worked in Shanghai for the past two years at an international boarding school, where he has taught courses in economics, history, and algebra. Before moving to China, Noah worked as a college counselor in Vietnam and an IELTs instructor in Saudi Arabia. Noah is passionate about helping students critically examine social systems and institutions, especially those related to gender, racism, labor exploitation, and imperialism.
Justin Clouden is from Atlanta, GA and is a graduate of the Wharton School of Business at the University of Pennsylvania. He runs his own independent strategy consulting firm and substitute teaches at Shekou International School where he also co-coaches the girls high school soccer team.
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