Organic Rice Social Entrepreneurship

Program Details & Highlights
ONLINE WORKSHOPS
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Program Description

Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who were in search of 'authenticity' in rapidly developing China. In order to find a way to help the local people, Laojia is developing an organic rice program.

One of the biggest challenges is to identify the right market for organic rice and knowing how to communicate effectively to targeted customers. Laojia will work with a Keru team to design and execute a marketing campaign to promote organic rice.
Local Partner 

Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who were in search of 'authenticity' in rapidly developing China. Inspired by the beauty and authenticity that rural China has to offer in terms of heritage, nature, food and people, they decided to move to the countryside. Laojia hopes to continue creating positive experiences and promote sustainable developments for the local community.
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APPLICATION PROCESS
keru programs and signup
Sign up by scanning the QR code above.

Participate in a 15-minute video interview with a Keru staff member.

Wait for the Keru admission decision.