Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who were in search of 'authenticity' in rapidly developing China. In order to find a way to help the local people, Laojia is developing an organic rice program.
One of the biggest challenges is to identify the right market for organic rice and knowing how to communicate effectively to targeted customers. Laojia will work with a Keru team to design and execute a
marketing campaign to promote organic rice.
Laojia is a social enterprise and was founded in 2013 by Eric and Maarten who
were in search of 'authenticity' in rapidly developing China. Inspired by the beauty and authenticity that rural China has to offer in terms of heritage,
nature, food and people, they decided to move to the countryside. Laojia
hopes to continue creating positive experiences and promote sustainable developments for the local community.
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Participate in a 15-minute video interview with a Keru staff member.