NPO Fundraising

Program Details & Highlights
Program Description

Shanghai Sunrise is a non-profit that raises scholarship funds to support Shanghai’s urban poor to pursue higher education dreams. As an organization, they primarily rely on a small network of individuals to raise funds and promote their activities. Shanghai Sunrise would like to expand its audience to broaden its promotion channels, as well as take advantage of best practices in fundraising to increase the effectiveness of its efforts.

Shanghai Sunrise has asked a Keru team to support their efforts by creating and prototyping a fundraising event. Students will conduct research on fundraising practices, establish a compilation of fundraising best practices as it fits into the SHSR context, and actually conduct a prototype fundraiser. A final presentation will be made with key suggestions and best practices to incorporate into Shanghai Sunrise’s strategy.
Local Partner 

Shanghai Sunrise promotes education in Shanghai by facilitating sponsorships for thousands of students who otherwise would not have a chance to attend. Currently, the need for scholarships far outweighs the number that the organization can provide and too many young people are missing out on vital education. Shanghai Sunrise's mission is to equip disadvantaged young people through education; to empower them to realize fulfilling careers, attain greater life opportunities and become positive forces within their community.
Content Expert

Echo holds a Msc. degree in Finance from City University of Hong Kong and a Bachelor degree in Finance from Shanghai University of International Business and Economics. Echo has worked as a Manager in Advisory department in Pricewaterhouse Coopers, Ernst & Young in Hong Kong. She is also a certified Design Thinking Facilitator and she has delivered corporate training, design thinking workshops to her clients in consulting projects. She is now an artist and entrepreneur.
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