Laojia

LAOJIA
Guangxi, China

Laojia was founded in 2013 by Eric and Maarten, two curious foreigners living in China who were in search for 'authenticity' in rapid developing China. Inspired by the beauty and authenticity that rural China has to offer in terms of heritage, nature, food and people, they decided to move to the countryside. Spending two years living in a rural village in Guangxi province, they spent their time learning about China, drinking tea with locals and restoring a traditional house where they hosted family, friends and guests. The presence of outsiders in a small rural village lead to some beautiful developments. Not only did the window into local rural life provide outsiders with a unique opportunity to broaden their perspective on China; moreover, the interest shown by outsiders, broadened the perspective of the local people who see their heritage in a different light. This interest, in the ancient buildings, local customs, lost craftsmanship, forgotten stories and more, acts as a beautiful way in keeping these pieces of history alive. By bridging this gap between curious China travelers and rural communities, Laojia hopes to continue creating these positive experiences and developments.



COLLABORATION WITH KERU


This is the first time that Keru will be supporting Laojia! We look forward to our collaboration!
Laojia

LAOJIA
Guangxi, China

YAKMA Handmade Natural Cosmetic Company creates opportunities for disadvantaged Tibetan village woman. The purpose of the social enterprise is to empower Tibetan women and improve their self-confidence, skills, employment prospects and quality of life. Yakma’s primary production site is located in Dechen Village, Huarui Tibetan Autonomous County, Gansu Province. The region is known for its white yaks, most of which are owned by local Tibetan nomads. Yakma aims to produce healthy, non-toxic natural soaps and other cosmetics. Their products contain no harmful ingredients and are biodegradable. Where possible, all ingredients are sourced from farmers and small businesses.  All products are tested on humans; none are tested on animals.



COLLABORATION WITH KERU


Yakma is a new partner this year. We are very excited about the positive social impact that our new partnership will bring!