Located in Chiang Rai, Thailand on top of Doi Chang Mountain, Abonzo Coffee has been gaining attention of coffee-lovers around the world since it opened its doors in December 2017. Abonzo Coffee was founded by Pat, an Akha hill tribe member dedicated to using his coffee farm and cafe to create opportunities for members of the Akha minority group in Thailand through mentoring, training and employment in the coffee industry. The company produces and processes its own coffee beans and is quickly building a reputation for good quality coffee.

COLLABORATION WITH KERU

In Summer 2019, a Keru Team went out to Chiang Rai, Thailand to provide business consulting to Abonzo Coffee. One of Abonzo Coffee’s challenges was the lack of online marketing exposure on various platforms. The Keru Team took steps to solving this problem by assessing their current efforts, creating new content and strategies for online media such as Instagram, Trip Advisor, and the official Abonzo Coffee website, testing the results of increased sales and engagement, and training the local partner to use these methods. The results of this project were in the format of a research report, the training of their new communications team, and new strategies on several media platforms.

In Fall 2019, the Keru Team will return to Abonzo Coffee to assess the status of the communications team, as well as the previous Keru solutions from Summer 2019, improving the content and strategies for online media such as Instagram, Trip Advisor, and the official Abonzo Coffee website, and work on other solutions like Google Reviews, SEO, and Facebook. Keru will research online engagement and further train the local partner’s communications team.